Guided Imagery in Healthcare: The Evidence-Based Side of Visualisation

Guided Imagery in Healthcare: The Evidence-Based Side of Visualisation

Much of NLP, from the swish pattern to future pacing, is built on imagination. Outside NLP, guided imagery is a recognised technique in healthcare, and it’s one of the better-supported parts of this territory.

What guided imagery is

Guided imagery is a relaxation and mental-focus technique in which a guide, in person or on a recording, leads you through a vivid mental scene, usually peaceful or reassuring, using several senses. It’s related to hypnosis (see hypnosis series, part 1) but doesn’t need a formal induction, and to meditation, though the focus is on constructed images.

Examples include:

  • A safe place scene: a beach, a forest, a favourite room.
  • A healing or comfort image: warmth spreading through a painful area.
  • Rehearsal: imagining a procedure going smoothly.

What the research says

  • Surgery. A meta-analysis of 15 studies with 1,216 patients examined guided imagery used around surgery to reduce anxiety, stress and pain. A 2020 meta-analysis looked at preoperative guided imagery for preoperative anxiety and postoperative pain.
  • A 2024 systematic review of nine studies reported that most found significant reductions in perioperative anxiety, and concluded guided imagery appears effective for this.
  • Cardiac surgery. A review suggests that adding guided imagery to usual care may reduce anxiety and pain, and possibly length of stay.
  • Overall, the evidence supports guided imagery as a low-cost, patient-centred option for reducing anxiety and pain around procedures.

(Summaries from search results; not checked against the original papers.)

Caveats: trials are often small, can’t blind participants, and vary in what the imagery involves and how much is delivered. Effects tend to be modest.

How it compares with NLP’s imagery

 Guided imagery in healthcareNLP imagery techniques
PurposeReduce anxiety and pain, prepare for proceduresChange habits, feelings or beliefs
ClaimsModest, specificOften broad
ResearchReviews and meta-analysesLimited
SettingHospitals, clinics, self-helpCourses and coaching

The difference isn’t in the tool but in the aim and the evidence: guided imagery sets narrower goals and has been tested against them.

Why it may help

  • Distraction. Absorbing attention leaves less for pain and worry.
  • Relaxation. Calming imagery tends to slow breathing and lower tension.
  • Control. It gives people something to do when they feel powerless.
  • Expectation. Feeling prepared and cared for reduces fear.

A simple script

  1. Settle and breathe slowly for a minute.
  2. Picture a place where you feel safe and calm.
  3. Add detail: what you see, hear, smell and feel on your skin.
  4. Enjoy it for several minutes, returning to it if your mind wanders.
  5. Come back by counting up, feeling your body in the chair, and opening your eyes.

Recordings by health services or hospitals are a good place to start.

Cautions

  • For some people, imagery can bring up distressing material, particularly with trauma. Stop if it does and seek support.
  • Not a replacement for pain relief, anaesthesia or treatment.
  • Some people can’t form mental pictures. Focus on sounds, sensations or ideas instead.
  • Don’t use it while driving or in situations needing full attention.

The bottom line

Guided imagery is a good example of imagination used well: focused on a specific aim, tested in trials, and modest in its promises. If NLP’s imagery techniques interest you, this is a solid place to start.

Next in the series: Habit Change and Pattern Interrupts: What NLP Gets Right and Wrong


This article is for general information and is not medical advice.