Strategy Notation

Strategy Notation is often known as eye accessing cues but is actually the way to write down those eye accessing cues so they can be documented and possibly used to model a subject’s responses.

  • Ad – Auditory digital (previously called Id or Internal dialogue) refers to self talk and is shown as eyes down to the right by the observer.
  • Ac – Auditory construct refers to imagining a sound or experiencing the sound for the first time (the eyes are level left)
  • Ar – Auditory recall refers to remembered memory of a sound (the eyes are level right)
  • Ae – Auditory external refers to the subject listening to a sound outside their head, instead of from inside their head
  • K – Kinaesthetic (eyes down left) is referred to as remembered feelings. Unless they occur here and now
  • Ke – Kinaesthetic external – An externally experienced feeling here and now
  • Kt – Kinaesthetic tactile refers to the physical sensation of touch, internal or external
  • Kv – Kinaesthetic visceral refers to the emotions and internal feelings
  • Vc – Visual construct refers to imagining images or experiencing a visual image for the first time (eyes up to the left)
  • Vr – Visual recall refers to remembered images (eyes up to the right)
  • Ve – Visual external refers to visual images in the present

Using strategy notation, a series of observations can be recorded:

Vr   ==>   Kt   ==>   Vc   ==>   Ad   ==>   Vr …
This could be a cake maker who is being modelled, so:
  • Visual recall – The maker recalls images of previous cakes they have made, followed by
  • Kinaesthetic tactile – The maker (senses how the cake felt), followed by
  • Visual construct – The maker imagines how the cake will look, followed by
  • Auditory digital – self talk (commenting on the new design/comparing new designs), followed by
  • Visual recall – The maker remembers something missing on the previous designs, followed by…